No matter how much you love a brand, there’s always something you wish they did more of. My favourite is Angelic Pretty, so there are a few things I wish would feature more with – some are things that other brands already are doing and some are what I’d like all brands to take note of.
Bigger size variety
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| A 2017 AP blouse that fits more than one size? Miracle! Photo from Lolibrary.org |
I’d love all brands to have their items come in different sizes (ideally a range from S to XL). This applies to all items: JSKs as well as OPs, blouses, cardigans, outerwear, skirts, shoes… As far as I know Innocent World is the only brand that does that for all dresses, blouses and outerwear, but not for skirts. I appreciate that this is a luxury fashion with the main audience still being that of East Asian women (Japanese and Chinese) who have smaller frames and tend to be smaller in size, but it irks me so much every time I spot a brand blouse I like that will inevitably be too small to button up over my chest or waist. Or an OP that only comes in one size with no shirring to allow for some variety in sizes and body shapes. Or shoes that will only go up to certain size, more annoyingly for me, often 0.5cm too small for me - just enough so that it'd probably fit, but be very uncomfortable. Provide more shirring, please! And where not possible or seemingly not profitable, maybe MTO’s for bigger sizes?
Low/Just waists
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| Photo from Lolibrary.org |
What I mean by this is what Innocent World calls “just waist” or the lower waist cuts that AatP did on Sheherazade JSK I or on A Snowy Christmas Eve Mysterious GiftNapoleon JSK. This cut is very flattering as, at least on me, it hits exactly where my natural waist is. The standard (i.e. non-babydoll or non-empire waist) cut on AP is still an inch or so higher than my natural waist and I believe the same goes for Baby. This is also a cut that would be more flattering for most plus-size or very busty Lolitas as even after the dress rode up to accommodate a bigger size, the waist would still sit closer to where their natural one is than to the chest, emphasizing the smallest point in one’s torso. AP did some low waist dresses in the past; I don’t know if they were that unpopular since I haven’t seen any recently, but I’d love for them to feature a bit more in the fashion.
Small in-store events
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| Atelier Deco Sweet Workshop at Angelic Pretty Paris, Feb'17 Photo from AP Paris FB |
From what I’ve glimpsed on the Angelic Pretty Paris Facebook page, every now and then they close the shop for an exclusive, but ultimately small event: high tea for Christmas or some crafts for Valentines. I know that Victorian Maiden organises similar things in Osaka, but for AP not even their La Foret store does anything similar (their exclusive events are more oriented at giving the attendees previews of upcoming items and a chance to shop without the crowds/with a discount/place pre-orders for the exclusively previewed things/all of the above). While I personally wouldn’t really benefit from that as there are no brand shops in the UK, I still think that it’d be a great way to engage the local community. AP, Baby and Innocent World have a branch in pretty much every major city in Japan and some abroad, why not organise a small after-hours gathering for some popular holiday to do something else besides shopping (crafts, workshops on doing your waist ties/hair/accessorising, a mini-concert by a local artist who fits the brand’s aesthetic, high tea, anything)? It could be good for the business, as well as bring them closer to the people who are most likely to shop with them.
And that’s all that I can think of. I’m not desperate for any particular prints or a return of a certain style/era. What makes brands exciting to me is that they do what they believe is best and the right direction for them, so I don’t particularly wish to stop that, even if what they release isn’t something that I like or that I’d buy.
Anything that you’d like to see more of? Maybe you had the same kinds of ideas as one of the other participating bloggers, find out by reading their posts:
LINKS TO BE UPDATED SOON
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